Frameworks for achieving and maintaining social licence

Marlborough Sounds mussel farm

We investigated the use of the term ‘social licence’ in Aotearoa New Zealand and what factors influence social licence.

Project leader: Jim Sinner, Cawthron Institute

Duration: April 2016 – June 2019 
Budget: $380,000 
Status: Completed

Social licence refers to public acceptance of commercial activity. It is not a legal permit, but an indication of community approval and trust. Without social licence to operate, a business can incur delays and costs, and find further development blocked. 

From interviews of marine-based businesses, Māori representatives and stakeholders, we have found that the nature of social licence depends on a business’s size and ownership. The level of social licence held by a business can change as it expands its markets or as new people join the local community who don’t have an existing relationship with the business. Larger companies often engage with interest groups and organisations rather than individuals or local communities. Māori generally prefer to use social licence concepts based on Māori values and tikanga. 

We have also studied how and by whom the term ‘social licence’ is being used in New Zealand. The term implies that communities have power to grant or withhold approval of commercial operations, but public usage of the term has been dominated by industry and central government voices. They frequently state or imply that industry already has social licence and just needs to maintain or improve it, often without reference to community groups and iwi. Changes in wording by business groups could send a more empowering message to iwi and community groups about seeking their acceptance and trust.

Summary of findings

Journal articles

Project proposal

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Media statement: Today's marine environment report from MfE and StatsNZ

Julie Hall, Director: "It is deeply concerning that the state of our marine environment has not improved in the last three years. Resilient coasts and oceans are essential to New Zealanders' health and wealth, so urgent action is needed to address the decline. There is a growing need for ecosystem-based management (EBM) to holistically manage risk and sustain Aotearoa's coasts and oceans. This is even more important given the ongoing impacts of climate change."

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Do you have science communication skills and at least 2 years experience? Do you care about Aotearoa's oceans and how people use/value our seas? Then we've got a job for you.