Implementing tikanga Māori in the business and activity of fishing

As a response to reaching growth capacity, Iwi Collective Partnership (ICP) embarked upon a Sustainable Seas National Science Challenge funded innovation project called Kia Tika Te Hī Ika (KTTHI), which had two main aims: (1) to explore the branding opportunity from utilizing mātauranga and tikanga within fisheries operations; and (2) to be true to their Māori identity and whakapapa (genealogy).

The project seeks to build Māori knowledge systems, value frameworks, and tikanga into ICP operations and fisheries management by seeking out and consolidating a set of ICP-specific tikanga and mātauranga that can be implemented within the fisheries industry. The project is a collaboration between ICP and Ngā Wai a Te Tūī research centre with Maru Samuels and researchers Irene Kereama-Royal and Eruera Lee-Morgan (Kereama-Royal et al., 2021). This report is designed as a follow-up and second phase of the KTTHI research, which explores the implementation potential of ICP-specific tikanga and mātauranga within the fisheries industry.